And Welcome To The ShareHolders Society™

From the Desk of Chris Voss

Business doesn’t have to be boring—and it shouldn’t be. That’s why I’m thrilled to welcome you to The ShareHolders Society™. This isn’t just another group or program; it’s a place for dealmakers, relationship builders, and those who understand the power of moments that matter.

The ShareHolders Society™ is for those who thrive on the thrill of the handshake that changes the game, the satisfaction of deals done right, and the joy of celebrating wins with people who truly get it. It’s about leaders who see business as both strategy and connection.

Together with Emmy® Award-Winning Director Nick Nanton and Spirit Sorcerer Roy Milner, I created The ShareHolders Society™ to merge the worlds of business and bourbon in ways that spark collaboration, create opportunity, and strengthen relationships.

The Difference™—our exclusive Business Bourbon™—isn’t just a drink. It’s a marker for the pivotal moments that define your journey. Crafted in small batches for members only, it’s meant to celebrate your wins, deepen your relationships, and create memories worth toasting to.

This community is about more than bourbon. It’s about building connections that lead to the right opportunities, at the right time—because those moments can shift everything.

Here’s to sealing the deals that matter, celebrating the wins that count, and finding The Difference™ in every pour. Welcome aboard.

That’s Right,

The Difference™ was created to be the world’s first Business Bourbon™. It’s more than just a drink; it’s a statement. Inspired by Chris Voss’s best-selling book Never Split The Difference, this premium Kentucky Straight Bourbon was specifically designed and curated to celebrate business and the art of fair dealing.

IT’S THE PERFECT GLASS TO BUILD RELATIONSHIPS, CLOSE DEALS, AND CELEBRATE AN OUTCOME WHERE EVERYONE WINS, which is why it’s the flagship whiskey for The ShareHolders Society™.

CLICK TO LEARN HOW THE DIFFERENCE™ CAME TO LIFE.

Contact Us

For questions about your membership, please email us at [email protected].

Roy Milner

CO-FOUNDER OF MULTIPLE BEVERAGE VENTURES, including Blackberry Farm Brewery and Art Of Alchemy Spirits, Roy Milner has more than 25 years of experience building brands, managing teams, launching new projects, driving strategic marketing and sales efforts within the beverage industry.

Prior to Blackberry Farm, Roy worked as a brewer with multiple breweries in the Southeast, and has held several Sales and Marketing positions with beer and beverage companies throughout the United States before coming back to Tennessee.

Thanks to his connections within the beverage industry and specifically the Kentucky Bourbon market, “The Difference” will be produced by one of Kentucky’s premier distilleries.

Nick Nanton

EMMY® AWARD-WINNING DIRECTOR NICK NANTON  has become known for telling stories that connect. Why? Because he focuses on the most fascinating subject in the world: PEOPLE.

Nick has documented the life stories of some of the most iconic personalities of our time including Chris Voss, Dick Vitale, Rudy Ruettiger, Larry King and many more.
His film Dickie V documents the remarkable life and career of ESPN’s voice of college basketball, Dick Vitale while chronicling his battle with cancer, and it sold to ESPN/Disney + in 2022.

He also told the real-life story behind the hit feature film ‘Rudy’ with his documentary Rudy Ruettiger: The Walk On (Amazon Prime), which was later turned into a sold-out Broadway show.

Nick has shared his message with millions of people through his documentaries, speeches, blogs, lectures, and best-selling books. He has directed and produced more than 60 documentaries—garnering 43 Emmy nominations in multiple regions and 22 wins.

Nick Nanton brings his expertise in storytelling to create unique and unforgettable experiences for ShareHolder Society™ members. With a deep understanding of what makes moments memorable and powerful, he curates events that forge lasting connections and leave a meaningful impact.

“Nick Nanton is America’s biographer. He is the
voice of a new generation.”

—Larry King
TV Personality and the host of Larry King Live on CNN.