Founded by Chris Voss, author of the #1 book on negotiation, Never Split The Difference; Nick Nanton, an Emmy® Award-Winning Director and storyteller; and Roy Milner, sorcerer of the finest juice, this exclusive club brings together top leaders for unique experiences and limited release bourbons sourced from The Difference™ Business Bourbon™, bourbon EXCLUSIVELY available to ShareHolders Society™ members and specifically distilled to celebrate the art of fair dealing.
From exclusive events to limited quarterly releases of The Difference™, The ShareHolders Society™ is THE place to network, innovate, and celebrate success with fellow high achieving entrepreneurs and professionals.
Become a member and discover what makes The ShareHolders Society™ an experience you won’t find anywhere else.
We created the ShareHolders Society™ for those who understand that true success goes beyond business as usual. As a member, you’ll not only get access to rare bourbon and insider insights, but you’ll also be able to share these unique experiences with your partners, clients, and other high value connections.
As a member of The ShareHolders Society™, you’ll enjoy member-only access to exclusive private barrels of The Difference™ Business Bourbon™—bourbons few ever experience. Each offering is made especially for The ShareHolders Society™ and designed to make you stand out with your partners, prospects, clients and employees. With each release, you’re not just adding to your collection—you’re sharpening your competitive edge.
Share a pour with your network and let this level of access set you apart—making you one of the most interesting people to do business with. It’s about having knowledge and experiences few others can claim, and that makes all the difference in every connection you make.
In line with our ethos, “Never Split. Always Share™,” every quarter, you’ll receive 3 Cases (a total of 18 750ml Bottles) of a new, limited-edition bourbon of members-only private barrels from The Difference™ Business Bourbon™ straight to your doorstep. This isn’t just about whiskey; it’s about creating moments that matter through gifting and shared experiences. That’s why we give you plenty to savor and to share.
In business, no two deals are alike, which is why you’ll never receive the same bourbon twice. Each release is singular in complexity and flavor, just like the negotiations you face. This distinctiveness not only enhances your collection but also positions you as a valuable partner who brings something unique to every interaction.
Three cases (a total of 18 bottles) of a new, limited-edition release of members-only The Difference™ Business Bourbon™.
A Bourbon Brief with detailed information about the bottle and tasting notes to elevate your experience.
Curated premium gifts that reflect the quarter’s theme and will increase your enjoyment of the spirit.
Join Emmy® Award-winning director Nick Nanton and Bourbon Sorcerer Roy Milner as they dive into the stories that make each quarterly release unique. In every episode, Nick and Roy will share the story behind the release, the inspiration and craftsmanship behind each bourbon, discussing its unique characteristics, development, and style. This isn’t just about tasting; it’s about understanding what makes each bottle distinct and giving you the story to tell when you share these special bottles.
As a ShareHolders Society™ member, you get more than just a front-row seat—you have the exclusive ability to join these episodes LIVE. Engage directly with Nick, Roy, and special guests, ask your burning questions, and gain deeper insights that go beyond what others can access. This is your chance to be part of the conversation, connecting with the minds behind each release in real-time.
When you share a bottle from your collection with your network, they’ll also have the opportunity to watch and learn. Understanding the stories behind these bourbons not only makes you more interesting, but it also creates memorable shared experiences for your clients and partners to enjoy alongside you. Welcome to “Behind The Bottle™”—where knowledge and bourbon come together to give you a professional edge.
Complimentary 12-Month Access To The Black Swan Group’s Foundational Courses
As a ShareHolders Society™ member, you get complimentary access for a year to The Black Swan Method: Foundational Course Bundle, a $720 value. This program is designed by former lead FBI hostage negotiator, Chris Voss, to equip you with essential negotiation skills that go beyond typical training. With courses like High Performing Negotiator Mindset: C.A.V.I.AA.R.™, The Negotiation 9™, and Laws of Negotiation Gravity™, you’ll develop practical techniques to handle complex situations and strengthen your decision-making.
The ShareHolders Society™ is more than just bourbon; it’s an experiential club that grants you access to unique opportunities you won’t find anywhere else.
At the annual ShareHolders Society™ Social, you’ll connect with elite entrepreneurs, professionals, and business leaders in an environment tailored for meaningful networking. Not only will you have the chance to connect with your host, Chris Voss, but you’ll also get to listen in as he interviews the most influential minds in business, giving you unique insights on all aspects of business strategy, negotiation, leadership, and growth.
This is your chance to gain a competitive advantage that takes your professional game to the next level. If you’re looking for ways to gain influence and drive success, this is the place to be.
We’ve all had that moment in business where we’re faced with a monumental opportunity. A deal so big that it could change the whole game, redefine our career path, transform our life, and create a lasting impact. In the high-stakes world of business, there’s a palpable thrill when a major deal is on the horizon, stirring excitement and anticipation for what’s to come. The Difference™ Business Bourbon™ bottled that feeling in their flagship series, The Big Deal™.
The Big Deal™ is a limited-edition Business Bourbon™, released annually, that captures that spirit. Designed to help you celebrate life’s biggest moments, each annual release represents the pinnacle of craftsmanship and luxury.
Retailing for $2,500, whether you choose to keep the complimentary bottle included in your membership or share it with a high-value partner or client, it’s sure to have an impact.
For $1,500 a month, your annual membership unlocks a world of rare bourbon, exclusive experiences and invaluable insights. It’s more than just bourbon; it’s an opportunity to connect with top-tier entrepreneurs, professionals and business leaders and gain knowledge that propels your growth.
In a landscape where relationships and expertise matter more than anything, this membership is your gateway to a community that increases your influence and drives success. This is an investment in your business and yourself with plenty of fun along the way.
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912 Spring Valley Road, Altamonte Springs, FL 32714, USA
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EMMY® AWARD-WINNING DIRECTOR NICK NANTON has become known for telling stories that connect. Why? Because he focuses on the most fascinating subject in the world: PEOPLE.
Nick has documented the life stories of some of the most iconic personalities of our time including Chris Voss, Dick Vitale, Rudy Ruettiger, Larry King and many more.
His film Dickie V documents the remarkable life and career of ESPN’s voice of college basketball, Dick Vitale while chronicling his battle with cancer, and it sold to ESPN/Disney + in 2022.
He also told the real-life story behind the hit feature film ‘Rudy’ with his documentary Rudy Ruettiger: The Walk On (Amazon Prime), which was later turned into a sold-out Broadway show.
Nick has shared his message with millions of people through his documentaries, speeches, blogs, lectures, and best-selling books. He has directed and produced more than 60 documentaries—garnering 43 Emmy nominations in multiple regions and 22 wins.
Nick Nanton brings his expertise in storytelling to create unique and unforgettable experiences for ShareHolder Society™ members. With a deep understanding of what makes moments memorable and powerful, he curates events that forge lasting connections and leave a meaningful impact.
“Nick Nanton is America’s biographer. He is the
voice of a new generation.”
—Larry King
TV Personality and the host of Larry King Live on CNN.
CO-FOUNDER OF MULTIPLE BEVERAGE VENTURES, including Blackberry Farm Brewery and Art Of Alchemy Spirits, Roy Milner has more than 25 years of experience building brands, managing teams, launching new projects, driving strategic marketing and sales efforts within the beverage industry.
Prior to Blackberry Farm, Roy worked as a brewer with multiple breweries in the Southeast, and has held several Sales and Marketing positions with beer and beverage companies throughout the United States before coming back to Tennessee.
Thanks to his connections within the beverage industry and specifically the Kentucky Bourbon market, “The Difference” will be produced by one of Kentucky’s premier distilleries.